CRM company, RightNow Technologies, has announced a partnership with research and consulting firm the Customer Respect Group (CRG), under which it will offer CRG research and services to help organisations optimise their customers' online experience.
 
The company claims that by leveraging the insights and expertise of CRG, its clients can achieve higher levels of customer satisfaction, boost retention rates and maximise the bottom-line impact of their Internet investments.
 
Donal Daly, chairman of CRG, feels that many companies are still under-performing online by failing to respond to customers' questions, providing inadequate information or mishandling personal data. ‘RightNow is helping its clients improve the online experience of their customers,’ he explained. 
 
A lot of companies are claiming to have the magic tool to streamline CRM and shave off its rougher corners. SM365 would be pleased to hear from anyone who uses RightNow products to hear their thoughts on this.

Please email news editor James Brown at james.brown@pentoneurope.com