International business process outsourcer, ClientLogic, has announced that gaming manufacturer Sony Computer Entertainment has moved to a new CRM platform built by its business partner, Extraprise.

With the main contact centre live in the London area, and others in Dusseldorf and Paris, ClientLogic is also providing Sony Computer Entertainment with customer-care initiatives including a retail care line, inbound customer service and technical support for online gaming. The support is provided in a number of languages including English, French and German via phone, email and white mail.

Sony Computer Entertainment has been in partnership with ClientLogic for customer support services since the year 2000, and in 2003, Extraprise helped it consolidate its existing functionality into a single universal portal based on Siebel eBusiness applications.

Extraprise then collaborated with the ClientLogic's CRM, IT and account teams over a 12 week period to implement Siebel's next-generation technology for the Sony Computer Entertainment accounts. ClientLogic's common platform now consists of Siebel products including Analytics 7,  Call Centre 7 and Marketing 7.

Andy Barker, director of customer relations at Sony Computer Entertainment, says that high quality, multi-channel customer support is a key element of the company's product offering.

'By combining world-leading CRM technology with the outstanding contact centre services of ClientLogic, we can be confident we are providing the quality of pre- and after-sales support our customers deserve,' he added.