Welcome to the CRM channel of the Service Management 365 exhibition. In this channel you will find CRM solution providers and information such as news, articles and seminars.

Customer relationship management (CRM) seeks to create, develop and enhance relationships with carefully targeted customers.  CRM helps provide multiple routes to converse with customers and allows companies to develop the 'perfect customer experience', delivered at an affordable cost.  CRM helps smooth interactions with customers, enhances cross-functional co-operation and enables better interactions with suppliers whilst providing valuable strategic data that enables organisational learning.